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Jigsaw's Local Site Marketing Workbook
Introduction:
Buy the Local Site Marketing Book (LSM) NOW
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Jigsaw Sales Marketing & Training have a successful record in maximising the potential of small-medium organisations through effective business management, marketing strategies and training programs. Jigsaw represents an innovative, new-age consultative enterprise and pride themselves on being accessible.
Jigsaw is not just a marketing company - it assists in all business management functions for small-medium organisations, community groups and associations. Two of the key services provided by Jigsaw are the Local Site Management Workbook and Nationally Accredited, Flexible Work Based Training (fully-funded by the Federal Government).
The Jigsaw Local Site Marketing Workbook:
The Jigsaw Local Site Marketing (LSM) Workbook is a cost effective marketing and promotion resource designed for small-medium organisations, community groups and associations who want to achieve increased membership and profitable, measurable results. The LSM works because it shows organisations how to successfully promote their organisation in their local community.
Jigsaw LSM is not a textbook. It is an easy-to-use, step by step workbook that guides organisations into developing their own Local Site Marketing Plan. Organisations work through the workbook at their own pace, in their own time and importantly, with their own staff (empower your staff!) to gain a much better understanding of current and potential members and clients, competitors, the local community, and ultimately, their own organisation.
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The Jigsaw LSM workbook is interactive and comprises three steps:
Step 1 – Playing the Super Sleuth
The first step in the workbook shows organisations, community groups and associations how to understand the needs, wants and frustrations of current and potential members. It demonstrates the importance of understanding the strengths and weaknesses of their competitors and helps organisations to identify key stakeholders within the community who impact on and could provide strategic partnership opportunities.
Step 2 – Preparing the Plan
In the second step the LSM shows organisations the techniques to actually write their own LSM plan by capturing and then capitalising on the key findings from the “Super Sleuth” stage.
Step 3 – Putting all the Pieces Together
In the third step organisations are guided through the processes and techniques required to effectively implement the activities in the plan and importantly, how to evaluate the success of the results.
By following the workbook, organisations will develop the essential marketing and promotion skills required to:
• Increase membership
• Achieve organisational goals and meet budgets
• Save time and money through effective research and planning
• Create a loyal member base and loyalty programs
• Increase and maintain organisational revenue
• Measure results from marketing and promotional expenditure
• Improve bottom line performance without spending lots of money on marketing
• Effectively promote the organisation in the local community
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In today’s competitive environment, the workbook also considers the limited resources with the increasing number of not-for-profit choices for the potential member and highlights the importance of securing a “member for life”.
Jigsaw believe that organisations do not need to be marketing geniuses to successfully implement the LSM plan – they just need the desire to grow their organisation and achieve their goals.
The Jigsaw team are available to meet with organisations and their staff at any step in the process to create dynamic brainstorming and ensure that all the team are heading in the right direction.
To find out more about the workbook, call the Jigsaw Sales Marketing & Training team on 07 5534 1440 or email the team.
“The workbook is amazing value at just $95 with optional follow-up consultation available with the Jigsaw team.”
Buy the Local Site Marketing Book (LSM) NOW
100% MONEY BACK GUARANTEE IF IT DOESN'T
LIFT YOUR SALES WE WILL REFUND YOUR PURCHASE
AND EVEN POSTAGE AND HANDLING
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